Blog8 August 2017
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Campaigning for Pawsitive Progress in the workplace
Recently, some of the more ‘overlooked’ members of the JKC Creative Marketing team banded together to campaign for pawsitive changes in our workplace. We called this initiative the ‘PAWS’ campaign…...
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Ask An Expert: Video
For our occasional Ask An Expert series, we’re on to video. As JKC’s resident camera-haver, I thought it’d be useful to sit down and ask myself the important questions about...
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The Magnificence of Metadata
As a copywriter, I frequently find a wide range of tasks being pitched my way. One of which recently, was a large metadata writing project. As you may know, metadata...
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B2B Blogging Basics
Look, just between us, we both know you haven’t got time to write blogs. At least not regularly. You might have a killer idea to share. Perhaps some diamond-grade advice....
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7 Simple Steps to Transform Your Social Media
Let's talk about social media... Done well and used as an integral part of a coordinated marketing programme, it can have a profound effect, in a very short time, and...
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Incorporating AI: Elevating our agency
As JKC Account Director, I am acutely aware that I am very much not a writer. However given how passionately I feel on this topic, I offered to pen this...
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An insider guide to planning a successful event
A live event has the potential to be a triumph. Or an utter disaster. The dividing line can be small, but the key factor that separates the two is simply...
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The semicolon — nobody’s favourite punctuation
This time out, Dave’s taking a look at a misunderstood part of the copywriter’s toolbox, and never quite manages to stick with a single comparison. The semicolon is a strange,...
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Listening
I’ve yet to come across a product or service I didn’t find fascinating. Sure, the gems aren’t always on the surface. You’ve got to dig to discover them. The work...
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