May 2025

Zero click content illustration featuring a blimp carrying a sign saying "10 REASONS WHY BLIMP ADVERTISING COULD BE THE FUTURE OF MARKETING" while a couple of people watch it and make notes. It's a blimp ad as attention without clicks (Google AI Overviews, LinkedIn carousels).
Zero-Click Content
by Dave Chong|30 May 2025|Advice, Copywriting, Email, SEO, Social Media, Standard, Video, Web copy
Last updated: 24 September 2025 TL;DR Zero-click = answers shown on the platform (Google AI Overviews/Mode, LinkedIn, TikTok) with no site visit required. Win by being the best source to quote: definition-first copy, clean lists, FAQs, citations, and UK context. Measure beyond clicks: impressions, branded queries, AI Overview presence, GBP...
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Illustration for blog about greenwashing. It features a man painting a leaf onto a barrel that has a skull and crossbones on
Greenwashing
by Dave Chong|15 May 2025|Advice, Standard
Much like the Wicked* Witch of the West, people are getting increasingly fed up with attempted greenwashing. From vague claims about being "planet-friendly" to misleading carbon-neutral pledges, businesses have been caught out time and again. And consumers? They’re getting wise to it. In the UK, watchdogs and regulators are cracking...
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