July 2026

Why I’m not surrendering the em dash to AI
by Dave Chong|15 July 2026|Advice, Copywriting, Social Media, Web copy
The em dash is not an AI problem. Every list of AI writing ‘tells’ you to watch out for the dreaded em dash. If you see an em dash then it’s definitely AI. No doubt about it. 100% fine-milled AI slop. And people believe this without question. Some people take...
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How Japan saved America’s most iconic product from America
by Dave Chong|01 July 2026|Advice
Part two of a series on denim and what it teaches about business. You don't need to have read part one. In the 1950s, American denim manufacturers made A Sensible Decision. The shuttle loom — the machine that had been weaving denim since the beginning — was slow. It produced...
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