Advice

Video camera
Ask An Expert: Video
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For our occasional Ask An Expert series, we’re on to video. As JKC’s resident camera-haver, I thought it’d be useful to sit down and ask myself the important questions about video and its place in marketing — particular with SEO. Luckily, I remembered to transcribe it all, otherwise this would...
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Metadata blog illustration
The Magnificence of Metadata
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As a copywriter, I frequently find a wide range of tasks being pitched my way. One of which recently, was a large metadata writing project. As you may know, metadata is the text used by search engines to help the user find the most relevant results. Essentially, if you search...
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B2B blogging
B2B Blogging Basics
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Look, just between us, we both know you haven’t got time to write blogs. At least not regularly. You might have a killer idea to share. Perhaps some diamond-grade advice. Or you're putting voice to righteous indignation about industry events. In an ideal world you’d turn to the professionals (hint,...
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7 Simple Steps to Transform Your Social Media
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Let's talk about social media... Done well and used as an integral part of a coordinated marketing programme, it can have a profound effect, in a very short time, and at a reasonable cost. Take the case of a business we teamed up with recently — let’s call them Company...
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AI blog
Incorporating AI: Elevating our agency 
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As JKC Account Director, I am acutely aware that I am very much not a writer.   However given how passionately I feel on this topic, I offered to pen this next blog in our series. As you may have seen, AI has been getting a lot of attention lately. Most...
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Events management
An insider guide to planning a successful event
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A live event has the potential to be a triumph. Or an utter disaster. The dividing line can be small, but the key factor that separates the two is simply the amount of time, effort, and expertise you can bring to the project. Going for glory Whatever the scale or...
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Offside
The semicolon — nobody’s favourite punctuation
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This time out, Dave’s taking a look at a misunderstood part of the copywriter’s toolbox, and never quite manages to stick with a single comparison. The semicolon is a strange, arcane beast, trapped in a cursed half-life between the planes of pause and period. But in many ways it’s like...
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Listening
Listening
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I’ve yet to come across a product or service I didn’t find fascinating. Sure, the gems aren’t always on the surface. You’ve got to dig to discover them. The work that follows is honing and polishing until they truly shine. But that starts with listening. Really listening. We all know...
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