Copywriting

Offside
The semicolon — nobody’s favourite punctuation
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This time out, Dave’s taking a look at a misunderstood part of the copywriter’s toolbox, and never quite manages to stick with a single comparison. The semicolon is a strange, arcane beast, trapped in a cursed half-life between the planes of pause and period. But in many ways it’s like...
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Listening
Listening
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I’ve yet to come across a product or service I didn’t find fascinating. Sure, the gems aren’t always on the surface. You’ve got to dig to discover them. The work that follows is honing and polishing until they truly shine. But that starts with listening. Really listening. We all know...
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