denim

How Japan saved America’s most iconic product from America
by Dave Chong|01 July 2026|Advice
Part two of a series on denim and what it teaches about business. You don't need to have read part one. In the 1950s, American denim manufacturers made A Sensible Decision. The shuttle loom — the machine that had been weaving denim since the beginning — was slow. It produced...
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The crotch rivet problem
by Dave Chong|17 June 2026|Advice
Part one of a series on denim and what it teaches about business. In 1873, Jacob Davis and Levi Strauss received a patent for what was, for everyone who heard it, a Good Idea. The idea was rivets. Specifically: small copper rivets placed at the stress points of denim work...
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