g-seo

AI blog illustration of a robot holding a pen
GEO and G-SEO: How to optimise for the AI gods
by Dave Chong|10 October 2025|Advice, Copywriting, SEO, Social Media, Web copy
TL;DR version: AI has changed search. Generative engines don’t just list links — they give direct answers. If your content isn’t part of those answers, you’re invisible. GEO helps, but only so much. Adding citations, stats, and quotes can make engines more likely to feature you. But being quoted doesn’t...
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Zero click content illustration featuring a blimp carrying a sign saying "10 REASONS WHY BLIMP ADVERTISING COULD BE THE FUTURE OF MARKETING" while a couple of people watch it and make notes. It's a blimp ad as attention without clicks (Google AI Overviews, LinkedIn carousels).
Zero-Click Content
by Dave Chong|30 May 2025|Advice, Copywriting, Email, SEO, Social Media, Standard, Video, Web copy
Last updated: 24 September 2025 TL;DR Zero-click = answers shown on the platform (Google AI Overviews/Mode, LinkedIn, TikTok) with no site visit required. Win by being the best source to quote: definition-first copy, clean lists, FAQs, citations, and UK context. Measure beyond clicks: impressions, branded queries, AI Overview presence, GBP...
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