writing

B2B blogging
B2B Blogging Basics
||,
Look, just between us, we both know you haven’t got time to write blogs. At least not regularly. You might have a killer idea to share. Perhaps some diamond-grade advice. Or you're putting voice to righteous indignation about industry events. In an ideal world you’d turn to the professionals (hint,...
continue reading
AI blog
Incorporating AI: Elevating our agency 
||, ,
As JKC Account Director, I am acutely aware that I am very much not a writer.   However given how passionately I feel on this topic, I offered to pen this next blog in our series. As you may have seen, AI has been getting a lot of attention lately. Most...
continue reading
Offside
The semicolon — nobody’s favourite punctuation
||,
This time out, Dave’s taking a look at a misunderstood part of the copywriter’s toolbox, and never quite manages to stick with a single comparison. The semicolon is a strange, arcane beast, trapped in a cursed half-life between the planes of pause and period. But in many ways it’s like...
continue reading
Listening
Listening
||,
I’ve yet to come across a product or service I didn’t find fascinating. Sure, the gems aren’t always on the surface. You’ve got to dig to discover them. The work that follows is honing and polishing until they truly shine. But that starts with listening. Really listening. We all know...
continue reading
Top