Copywriting

Video camera
Ask An Expert: Video
by Dave Chong|21 March 2024|Advice, SEO, Video, Web copy
For our occasional Ask An Expert series, we’re on to video. As JKC’s resident camera-haver, I thought it’d be useful to sit down and ask myself the important questions about video and its place in marketing — particular with SEO. Luckily, I remembered to transcribe it all, otherwise this would...
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Metadata blog illustration
The Magnificence of Metadata
by Archie Lees|01 February 2024|Advice, Copywriting, SEO, Web copy
As a copywriter, I frequently find a wide range of tasks being pitched my way. One of which recently, was a large metadata writing project. As you may know, metadata is the text used by search engines to help the user find the most relevant results. Essentially, if you search...
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B2B blogging
B2B Blogging Basics
by Dave Chong|09 January 2024|Advice, Copywriting
Look, just between us, we both know you haven’t got time to write blogs. At least not regularly. You might have a killer idea to share. Perhaps some diamond-grade advice. Or you're putting voice to righteous indignation about industry events. In an ideal world you’d turn to the professionals (hint,...
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7 Simple Steps to Transform Your Social Media
by Ethan Walker|12 December 2023|Advice, Copywriting, Social Media
Let's talk about social media... Done well and used as an integral part of a coordinated marketing programme, it can have a profound effect, in a very short time, and at a reasonable cost. Take the case of a business we teamed up with recently — let’s call them Company...
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AI blog
Incorporating AI: Elevating our agency 
by Cat Allen|03 October 2023|Advice, Copywriting, Social Media
As JKC Account Director, I am acutely aware that I am very much not a writer.   However given how passionately I feel on this topic, I offered to pen this next blog in our series. As you may have seen, AI has been getting a lot of attention lately. Most...
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Offside
The semicolon — nobody’s favourite punctuation
by Dave Chong|26 July 2023|Advice, Copywriting
This time out, Dave’s taking a look at a misunderstood part of the copywriter’s toolbox, and never quite manages to stick with a single comparison. The semicolon is a strange, arcane beast, trapped in a cursed half-life between the planes of pause and period. But in many ways it’s like...
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Listening
Listening
by John Knowles|05 June 2023|Advice, Copywriting
I’ve yet to come across a product or service I didn’t find fascinating. Sure, the gems aren’t always on the surface. You’ve got to dig to discover them. The work that follows is honing and polishing until they truly shine. But that starts with listening. Really listening. We all know...
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