Copywriting

AI blog
Incorporating AI: Elevating our agency 
by Cat Allen|03 October 2023|Advice, Copywriting, Social Media
As JKC Account Director, I am acutely aware that I am very much not a writer.   However given how passionately I feel on this topic, I offered to pen this next blog in our series. As you may have seen, AI has been getting a lot of attention lately. Most...
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Offside
The semicolon — nobody’s favourite punctuation
by Dave Chong|26 July 2023|Advice, Copywriting
This time out, Dave’s taking a look at a misunderstood part of the copywriter’s toolbox, and never quite manages to stick with a single comparison. The semicolon is a strange, arcane beast, trapped in a cursed half-life between the planes of pause and period. But in many ways it’s like...
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Listening
Listening
by John Knowles|05 June 2023|Advice, Copywriting
I’ve yet to come across a product or service I didn’t find fascinating. Sure, the gems aren’t always on the surface. You’ve got to dig to discover them. The work that follows is honing and polishing until they truly shine. But that starts with listening. Really listening. We all know...
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