Blog8 August 2017
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Building Successful Relationships with Magazine Editors
At some point after you’ve written an article or press release, you’re going to have to release it to the press. But then what? You get together a list of...
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B2B Copy Cheat Sheet
The English language is daft. There are more esoteric and abstruse rules than the International Bureaucracy Championships, so we’ve made you this little cheat sheet to help with the everyday...
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9 key tips to reach more customers with email marketing
We all encounter email marketing on a regular basis. It’s as prolific as it can be persuasive. But remember, a carefully planned, stand-out email campaign is arguably the most cost-effective...
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Ask An Expert: Video
For our occasional Ask An Expert series, we’re on to video. As JKC’s resident camera-haver, I thought it’d be useful to sit down and ask myself the important questions about...
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The Magnificence of Metadata
As a copywriter, I frequently find a wide range of tasks being pitched my way. One of which recently, was a large metadata writing project. As you may know, metadata...
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B2B Blogging Basics
Look, just between us, we both know you haven’t got time to write blogs. At least not regularly. You might have a killer idea to share. Perhaps some diamond-grade advice....
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7 Simple Steps to Transform Your Social Media
Let's talk about social media... Done well and used as an integral part of a coordinated marketing programme, it can have a profound effect, in a very short time, and...
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Incorporating AI: Elevating our agency
As JKC Account Director, I am acutely aware that I am very much not a writer. However given how passionately I feel on this topic, I offered to pen this...
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An insider guide to planning a successful event
A live event has the potential to be a triumph. Or an utter disaster. The dividing line can be small, but the key factor that separates the two is simply...
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