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9 key tips to reach more customers with email marketing
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We all encounter email marketing on a regular basis. It’s as prolific as it can be persuasive. But remember, a carefully planned, stand-out email campaign is arguably the most cost-effective...
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Campaigning for Pawsitive Progress in the workplace
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Recently, some of the more ‘overlooked’ members of the JKC Creative Marketing team banded together to campaign for pawsitive changes in our workplace. We called this initiative the ‘PAWS’ campaign…...
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Video camera
Ask An Expert: Video
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For our occasional Ask An Expert series, we’re on to video. As JKC’s resident camera-haver, I thought it’d be useful to sit down and ask myself the important questions about...
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Metadata blog illustration
The Magnificence of Metadata
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As a copywriter, I frequently find a wide range of tasks being pitched my way. One of which recently, was a large metadata writing project. As you may know, metadata...
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B2B blogging
B2B Blogging Basics
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Look, just between us, we both know you haven’t got time to write blogs. At least not regularly. You might have a killer idea to share. Perhaps some diamond-grade advice....
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7 Simple Steps to Transform Your Social Media
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Let's talk about social media... Done well and used as an integral part of a coordinated marketing programme, it can have a profound effect, in a very short time, and...
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AI blog
Incorporating AI: Elevating our agency 
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As JKC Account Director, I am acutely aware that I am very much not a writer.   However given how passionately I feel on this topic, I offered to pen this...
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Events management
An insider guide to planning a successful event
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A live event has the potential to be a triumph. Or an utter disaster. The dividing line can be small, but the key factor that separates the two is simply...
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Offside
The semicolon — nobody’s favourite punctuation
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This time out, Dave’s taking a look at a misunderstood part of the copywriter’s toolbox, and never quite manages to stick with a single comparison. The semicolon is a strange,...
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