Web copy

B2B Copy Cheat Sheet
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The English language is daft. There are more esoteric and abstruse rules than the International Bureaucracy Championships, so we’ve made you this little cheat sheet to help with the everyday bits that trip people up.
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Video camera
Ask An Expert: Video
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For our occasional Ask An Expert series, we’re on to video. As JKC’s resident camera-haver, I thought it’d be useful to sit down and ask myself the important questions about video and its place in marketing — particular with SEO. Luckily, I remembered to transcribe it all, otherwise this would...
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Metadata blog illustration
The Magnificence of Metadata
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As a copywriter, I frequently find a wide range of tasks being pitched my way. One of which recently, was a large metadata writing project. As you may know, metadata is the text used by search engines to help the user find the most relevant results. Essentially, if you search...
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