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Ask An Expert: Video
by Dave Chong|21 March 2024|Advice, SEO, Video, Web copy
For our occasional Ask An Expert series, we’re on to video. As JKC’s resident camera-haver, I thought it’d be useful to sit down and ask myself the important questions about video and its place in marketing — particular with SEO. Luckily, I remembered to transcribe it all, otherwise this would...
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Metadata blog illustration
The Magnificence of Metadata
by Archie Lees|01 February 2024|Advice, Copywriting, SEO, Web copy
As a copywriter, I frequently find a wide range of tasks being pitched my way. One of which recently, was a large metadata writing project. As you may know, metadata is the text used by search engines to help the user find the most relevant results. Essentially, if you search...
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